Are you lost for words? Then DigiAds 360 will help your brand to speak aloud with its scalable content marketing strategy. Don’t let your content suck when your product is already rocking!
DigiAds 360 is a leading content marketing agency which has mastered the art of storytelling, moving hearts, getting your products, services and business recognized, and ultimately driving the desired results. We have helped businesses struggling to sell their powerful products by sending the right message to their customers with our forceful, compelling content. It’s no wonder that our intense content marketing campaigns have cut through the noise and provided the required fuel to your brand driving desired results. Look up to us for all your content creation, strategy and distribution needs.
Our services include Website Content (banner ads, landing pages, calls to action, metadata, press releases), Blogs & SEO Articles (blog series, listicles, research articles, infographics, news), Product Descriptions (e-commerce product descriptions, packaging content, label content), Brochure Content (flyer content, profile content, newsletters, emailer content), Case Study Content (how-to content, eBooks, whitepapers, executive briefs), Script Writing (corporate film scripts, explainer video scripts, ad film scripts, radio jingles, speech scripts),Video Production, and more…
The best ways of doing content marketing is to first of all have a robust plan with a clearly defined audience/customer category. Conduct a market research before starting a content marketing campaign for lead generation. Brainstorm content ideas that generate leads, provide answers to help your customer overcome a pain point and solve their problems. Write a well SEO optimized post targeted at generating quality and inexpensive leads for your business. Publish your content more frequently, perhaps more than once a week, and manage it effectively. Retarget your audience who read your content but did not convert. Track your content marketing efforts for better results.
Content marketing is quite important as it helps you develop products and services in your business so that it meets the needs of your target market. There are several benefits of content marketing. It creates brand awareness, recognition and increases its visibility. It develops long lasting relationships with your target audience. It creates loyalty and trust, both with existing and prospective customers. It helps you to build credibility and authority, and positions your business as one of the experts in your industry.
Content marketing effectively develops a strategic marketing approach to create and distribute valuable, relevant, and consistent content for attracting and retaining a clearly defined audience, and, ultimately, driving profitable customer action. Content marketing is important because it improves brand reputation by building trust. A great content helps to influence and improve conversions and assists customers in making an educated purchasing decision. Optimized content helps your business build and improve search engine optimization (SEO) efforts. It helps in bringing new leads and customers in a cost effective way. It enables your brand to showcase your subject matter expertise. It is an effective tool in building relationships with customers.
A content marketing agency produces content for your business in a wide array of different formats, which includes Written Content (blogs, white papers, trend reports, news articles and how-to guides), Multimedia Content (videos, images, infographics and data visualizations), and Interactive Content (quizzes, calculators, demos, games and competitions).
A Content company makes your content more effective ensuring that it resonates with your audience and meets your business goals. The services offered by a content company includes content planning, content creation and content strategy with the use of various content marketing tools such as Blog posts, Ebooks, whitepapers, case studies and other long-form content, Social media posts, Podcasts, Webinars, Web pages and landing pages, infographics, instructographics, slide decks, videos, and Subscription- based/opt-in email marketing/e-newsletters.
A Content Marketing Plan is more than just creating sharable content to boost business. It is in fact a strategic and coordinated marketing approach to create and distribute consistent, relevant and valuable content in order to attract a targeted audience with the sole objective of driving profitable customer action. An effective content marketing plan should include a concerted approach to set your business’ mission and goals, knowing your audience, establishing your KPIs, identifying and allocating resources, creating a content calendar, deciding on content types, identifying and collaborating with best content channels, and assessing your business’ current position.